By Megan Reed
Photos by Scott Rogers
Green Street Mailer, launched by The Times in February, offers direct and targeted mail services to businesses using The Times’ commercial printing capabilities and advertising and design staff. Businesses can target their advertising by the demographics of age group, median household income, median home value or household
size. They can then target a specific geographic area by using U.S. Postal Service carrier routes in the desired area.
“The beauty of direct mail is that you can target directly to a specific audience,” Debra Cates, Green Street Mailer manager, said. Green Street Mailer staff can work with customers throughout the whole direct mail process, from identifying a target area to designing the advertisement and preparing materials to be shipped. Mailing only services are also an option if a customer already has a pre-printed advertisement they want to send out. Advertisements can be mailed around the United States, anywhere the Postal Service covers. While most customers are local, services can be provided over phone or email, so national customers can work with Green Street Mailer as well.
“It’s given our customers more options and a way to outreach beyond just our local base, because it’s something we can do on a national level,” Cates said. Cates said the service primarily deals with postcards, but customers can also send out catalogs, brochures and magazines. “It’s probably one of the most cost-effective methods of marketing or advertising your company,” Cates said.
Green Street Mailer takes advantage of The Times’ existing commercial printing equipment and design and advertising resources. “As with any new business, we’ve been working to get our name out
to potential customers to let them know what we can do. This is a new venture for us, but it’s one that fits well with our operation,” Norman Baggs, The Times’ general manager, said. “Having the ability to provide graphic design and printing in-house for our customers as well as targeted and customized direct mail options gives us an advantage over other companies.”